Valerie partnered with Fritz Shoes, a high-end footwear business in Penticton, to enhance their online presence for the first time. Through meticulous photoshoots, Valerie captured the essence of Fritz Shoes' high-quality products, focusing on textures, details, and craftsmanship.

The project's goal was to create visually engaging content for the Fritz Shoes website and social media platforms. Ongoing photoshoots and a curated collection of images now spotlight the unique features of Fritz Shoes, elevating their online presence and creating a compelling narrative around the excellence of their footwear.